RSS FeedSeptember 25, 2008
Kellogg targets younger audience with new All-Bran
Filed under: Kevin, Packaging Design, Press Releases — Kevin Hemsworth @ 1:05 pm
The kid in you might just find something old that’s new again on the shelf in your local supermarket. The new All-Bran packaging, developed by Jump in partnership with Kellogg Canada, puts a new spin on fibre, and was designed to attract a more youthful demographic to the brand. New flavours and formats are all part of the repositioning by Kellogg, which we were extremely excited to be a part of. The new packaging designs hit the shelves in the Summer of 2008.
To read more about this project and to see our work, click here.
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