Jump Around

We’re Looking for Free Agents

Filed under: @Jump — Kevin Hemsworth @ 9:29 am

As the NHL trade deadline approaches today, I couldn’t help but think about our current hiring needs, and wonder what the design industry would be like if we were to operate under the same rules and regs that pro hockey teams do.

That being said, we’re currently looking for both an environmental designer and a web developer/IT support technician to join our team…you can find out more about these opportunities on our Careers page.

For the web/IT position, we’re looking more to build through the draft, but the environmental position requires a more seasoned talent that has either been recently placed on waivers, is an outright free agent, or is currently under contract without the encumbrance of a no-trade clause. Unlike the NHL, we don’t have to make any deals by 3:00pm today, but we do need help sooner rather than later…playoffs are approaching. Actually, the reality in our industry is that every project is a seven-game series…there’s no cushy 84-game regular season here. There’s no summer layoff either, but I suppose we could let you take a vacation here and there. What you will get is an opportunity to play for a legitimate contender, on a team that is always competitive. You’ll play with other great talents who will make you better, as you will them.

So we’ll watch the NHL trading today with interest, but of more interest will be those looking to join our team. Do you have the right stuff?

Cascade launches 100% carbon offset beer.

Filed under: Jason, Packaging Design — Jason Hemsworth @ 7:15 pm

Designed by Landor.
Finally a beer we can all drink without feeling guilty.

“Cascade today announced the release of Cascade Green – a low carbohydrate, preservative free, 100% carbon offset beer.
Cascade Green, a full flavoured Lager, has been brewed entirely at the Cascade Brewery from locally produced ingredients. Packaging has been designed to minimise Greenhouse gas emissions, including a light weight glass bottle featuring a high recycled content. The 100% recycled carton has been printed with two-colour biodegradable vegetable inks.
“Environmental sustainability has long been important to Cascade Brewery. We’ve made improvements to our operations over the last ten years and we’re committed to doing more. We’re really excited to be launching Cascade Green and in doing so, provide Australian drinkers with a greener beer choice that tastes great,” said Cascade Marketing Manager, Ben Summons.
The greenhouse gas emissions associated with Cascade Green are offset. Cascade Green has achieved Australian Government Greenhouse Friendly certification and is among only a handful of products approved under the Greenhouse Friendly Program (GFP). Cascade Green has undergone an extensive, independently verified Lifecycle Analysis and also has an Emissions Monitoring Plan in place to meet the ongoing commitments required of GFP members.
“Reducing our carbon footprint makes good business sense”, said Foster’s Sustainability Manager, Scott Delzoppo. “The work completed to understand and reduce the carbon footprint of Cascade Green is an important input into our continuing group efforts to reduce our global greenhouse gas emissions.”
Cascade Green has initially purchased certified carbon offsets for the Hobart Landfill Flare Facility, approved under the GFP and developed by AGL Energy Services, and will continue to purchase offsets on an ongoing basis.”

Source: The Dieline

Cully & Sully Packaging by The Brand Union

Filed under: Jason, Packaging Design — Jason Hemsworth @ 6:28 pm

This packaging by The Brand Union conveys the mood of the fun and enjoyment that goes into a great home cooked meal. It is whimsical, but looks delicious. The snapshot of the final meal feels like a personal way to show what the end meal will look like. They expanded the offering to a line of resealable fresh soups with an emphasis on fresh ingredients.
“Due to changing consumer purchasing and eating patterns there was significant opportunity in the Irish ready meals sector for delicious, nutritious and enjoyable meal solutions. Young entrepreneurs Colum O’Sullivan (Sully) along with Cullen Allen (Cully) from Ballymaloe House set about developing a range of gourmet ready-to-cook meals to target this category which is estimated as growing at 13% per year.
Our initial challenge was to create a brand proposition, name, identity and packaging design for the new range. It was important that Colum and Cullen’s passionate food credentials were communicated to the customer so that they would trust the products. The brand also had to be a fun and quirky experience and convey the founders’ youthfulness. At the same time food is a serious business, so the brand could not be too whimsical.
The Brand Union developed the brand by focusing on the personalities of owners, Colum and Cullen, and the fun they have selecting ingredients, recipes and preparing meals. We worked closely with them in developing the market positioning, brand personality and brand name.”

“Following the success of the ready meals range Cully & Sully asked us to create packaging for a range of fresh soups that would differentiate them in a very competitive category.
The creative team built a unique look-and-feel based on the duo’s personalities and passion for good food. The accessible, homely and friendly packaging style re-emphasises the authenticity of the fresh ingredients and delicious flavours of the brand. Real food values are reflected through the blackboard menu idea which was unlike any other ready meals packaging on the market. This allowed Cully & Sully to have a friendly and informal voice to the consumer on their packs, while their brandmark reflected a serious attitude towards real food.
We created hand-drawn sketches which along with on-pack personal recommendations from Cully & Sully speak directly to the consumer.
The ready meals range was successfully launched in September 2004 and Cully & Sully now have 2.1% of the Irish ready meal market (Europanel June 2006). In October 2006 a range of soups was added which took an unprecedented 15% market share in Musgrave SuperValu Centra stores after just three weeks.”
As seen on The Dieline

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