June 19, 2009

South St. at Yonge and Broadway, uptown Toronto opening soon!

Filed under: Jason — Jason Hemsworth @ 10:28 am

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We visited the latest South St. at Yonge and Broadway yesterday. It was all hands on deck as they prepare for opening next week. You will certainly recognize this store if you have ever been to one, but with a modern, urban flavour. Some of the details have been changed to reflect the location and neighbourhood, but the food is going to be just as great as it always is. I have eaten at the Laird location twice this week already in excited anticipation of the opening.

Oh, and don’t forget, this Sunday, for Father’s Day, if your kid buys a burger then Dad gets one for free. mmm… burger.

You can learn more about South St. at http://www.southstburger.com/

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June 2, 2009

Jump Designs New Packaging for Kokanee

Filed under: Packaging Design — Kevin Hemsworth @ 11:50 am

‘The Beer Out Here’ has a whole new look thanks to the team here at Jump. Arriving in time to coincide with the launch of the “It’s all about now” advertising campaign, this refresh program is the first packaging redesign for the B.C. brand since 2002.

kokanee packaging design

Developed to reflect the high-energy and active lifestyle positioning of the Kokanee brand, the new design retains brand features such as the iconic “k” in the wordmark, as well as the sasquatch (bet you can’t find him!), while amplifying refreshment cues.

The new packaging design launched in British Columbia on May 25, and will arrive in Ontario in early July.

See our case study for more images and information about the Kokanee packaging design project.

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