RSS FeedExciting new Yogen Fruz installations-Worldwide
Filed under: Environmental Design, Eric — Eric Boulden @ 2:43 pm
Yogen Fruz continues to develop new store locations globally at a great pace. The initial evolution of the brand and store assets three years ago by Jump Branding & Design Inc. has led to many installations globally. Jump has been a part of many of these directly but also through the use of the online brand asset resource (BrandStandards.ca), we feel that we are connected with every project. It is always exciting to see how the design is interpreted globally based on regional needs, cultural influences and how the designers grow the brand based on the critical elements of the brand and the design tenets as outlined in the BrandStandards. For more information on how BrandStandards.ca can help your brand maintain consistency.
Here is an example of three installations that have been recently completed and opened to strong positive reactions. These installations include; Vietnam, Dubai, Brazil and Calgary. Yah we know Calgary isn’t too far from the Yogen Fruz head office but it is great to see this longstanding foodcourt brand in Canada continue to evolve here as well. In fact, watch for two more Western Canada installations over the next months!
5 year Anniversary for South St. Burger Co. Opens the 13th location at The Shops at Don Mills
Filed under: Environmental Design, Eric — Eric Boulden @ 10:13 pm
Almost to the week 5 years ago, the first South St. Burger Co. opened its doors. Since that day at Dufferin & Steeles in the north part of Toronto, the South St. Burger Co. brand has continued to evolve. With 12 corporate stores and one franchised location, it has been the mandate of the New York Fries and South St. Burger Co. team to continue a path of evolution. From product and operations to lessening their footprint through sustainable and greening initiatives through to the store design, Jump Branding & Design Inc. has proudly been a part of every store location and the brands’ consumer touchpoints.
The newest location at The Shops at Don Mills opened this Labour Day weekend. The team at Jump are very excited about this latest location as it has incorporated some new design elements to strengthen the visual brand and create a uniqueness that is often lost in multi-store brand roll-outs. Our mandate was to find ways to make the store appear different but still maintain the core equities of the brand developed over 5 years ago. These initiatives included a new brand graphic package, new material choices that included a reclaimed wood, yellow glass and some new details as well, a continued effort to look for ways to create impact on the consumer and not on the environment.
Check out this latest location and enjoy a burger and fries while you are at it!
For more information on store and restaurant designs by Jump Branding & Design Inc., please visit our website www.howhigh.ca