RSS FeedHaute Cuisine at Bayview Village! Jump designs South St. Burger Co.’s latest store.
Filed under: Environmental Design, Eric — Eric Boulden @ 2:43 pm
The team from Jump visited our latest store design for South St. Burger Co. for lunch. Apart from having the tastiest and most juicy burgers out there, South St. has continued along the path of being “The Right Choice” as a brand and retail store/restaurant. Our latest design dubbed the ‘Haute Cuisine” concept aligns with the Bayview Village Fashionista image. We have taken the brand and continued to move it upscale through design, material finishes and details.
Hot on the heels of winning an A.R.E. Sustainability Award for Innovation in Energy for the Shops at Don Mills location, South St. and Jump Branding & Design set out to make their first mall location different and with purpose. The natural progression to apply for LEED® Certification helps to validate the great environmental and energy efficiencies already developed within the restaurant design program. South St. prides itself in the high standards that they are placing on themselves for producing the best burger with the best ingredients but also adhering to standards to build the best environments and on-going restaurant systems.
Along with a great meal, customers can expect:
- 70 per cent less water than baseline standards in the Energy Policy Act
- 93 per cent of equipment is ENERGY STAR rated
- 32 per cent of all construction materials were manufactured regionally
- 38 per cent recycled content in all construction materials
- 85 per cent Forest Stewardship Council (FSC) certified wood
In addition to its green initiatives, this location will also be the first South St. Burger Co. unit licensed to serve beer and wine, starting in December. Seating 55 guests, the new location will continue to offer burger lovers the top-quality meals they’ve come to expect from South St. Burger CO.
Jump Branding & Design picks up a prestigious PAC Leadership Award at the PAC Gala, for our packaging design of ET TU Simply Add Fish dinner kits.
Filed under: Jerry, Packaging Design — Jerry Alfieri @ 8:28 am
This past Tuesday, June 21, 2011, Jump Branding & Design Inc. received the prestigious PAC Leadership Silver Award for our packaging design of ET TU Simply Add Fish dinner kits. A new brand launch packaging design program.
The PAC Leadership Awards recognizes excellence in packaging design from graphic design, branding and innovation in sustainability. The evening was full of some of the industry’s leading designers and packaging design firms, as well as representatives of some of the biggest brands in packaging design.
The ET TU Simply Add Fish dinner kits are an extension of the popular ET TU Caesar Salad kits, produced by Linsey Foods. We were excited about the prospect of bringing this new concept to life, and are very proud of the recognition of PAC and the award Jump received. The product line is enjoying great success at retail since the launch of the ET TU Simply Add Fish dinner kits in stores.
View other packaging design case studies from Jump Branding & Design.
Yogurty’s frozen yogurt concept lined up around the block for their Grand Opening.
Filed under: Environmental Design, Eric — Eric Boulden @ 3:53 pm
Over 1500 people streamed through the Grand opening of the Avenue Rd. & Fairlawn Ave. Yogurty’s frozen yogurt location on Wednesday June 22nd. The response to date has been unbelievable as the two new prototype stores (Avenue Rd. and Appleby Rd. in Burlington) continue to exceed expectations.
The store and brand design was developed by Jump Branding & Design Inc. in late 2010. We are very excited about this frozen yogurt brand, we feel that it evokes the energy and excitement of the product and the process.
Yogurty’s frozen yogurt are already launching three more stores in the very near future with another batch about to open in the very near future.
Boutique Cookie Shop “no corners cut”
Filed under: Environmental Design, Eric, Press Releases — Eric Boulden @ 5:22 pm
Elm Hill Cookies is a new boutique retail concept selling delectable, gourmet cookies located in Oakville, Canada. The Bakery’s philosophy of “no corners cut”, is not only reflected in the unique square shape of their cookies but also in the high quality, all-natural ingredients that are used in the creation.
Elm Hill engaged Jump to help build the brand and the retail environment from the ground up. The Elm Hill logo was designed with a simplicity and elegance that enabled it to bridge the styles of classic and contemporary. The brand name and retail concept were inspired by the beautiful cobbled stone lane located in Norwich, England that acquired its name from the elm trees that stood in the square since the 16th century. The store interior captures this old world heritage and charm and combines it with a modern aesthetic. A collection of antique displays, lighting fixtures and found treasures were utilized in tandem with clean lines and rich materials selections such as white Carrera marble, elm wood and travertine limestone.
We brought back nostalgic traditions such as a ‘cookie and milk’ parlour counter and integrated Elm Hill’s signature square shape into the cabinetry detailing, millwork, the bulkhead details and stone tiles. The stores rich colour palette of chocolate brown, crisp white and soft beige was inspired by the ingredients of the cookies and product itself. Overall, the environment was designed to reflect their contemporary twist on the classic baked treat.
With the store now open in Oakville, Janis Smith, the entrepreneurial owner of Elm Hill Cookies is looking forward to sharing her ‘dream made reality’ with the public. You can also visit www.elmhillcookies.com
Jump develops new brand for the King of Beers!
Filed under: Eric, Packaging Design, Uncategorized — Eric Boulden @ 2:12 pm
Labatt has launched Budweiser 4 into the Canadian market. It is a full-bodied, light beer that is brewed with the uncompromising quality that has made Budweiser the King of Beers. It is designed to satisfy those consumers who enjoy the drinkability of a light beer but do not want to sacrifice on flavour. Labatt engaged Jump to develop the brand identity and package design for this new product. The objectives were to create a look that embodied refreshment and carried the cues of a light beer that consumers have become accustomed to. One of the challenges Jump faced was to design the packaging to clearly be part of the Budweiser family but give it enough distinction that there would be no confusion with the parent brand.
Budweiser 4 launched in 2010 initially in Quebec and is positioned well to take market share away from competitors.
