Almost to the week 5 years ago, the first South St. Burger Co. opened its doors. Since that day at Dufferin & Steeles in the north part of Toronto, the South St. Burger Co. brand has continued to evolve. With 12 corporate stores and one franchised location, it has been the mandate of the New York Fries and South St. Burger Co. team to continue a path of evolution. From product and operations to lessening their footprint through sustainable and greening initiatives through to the store design, Jump Branding & Design Inc. has proudly been a part of every store location and the brands’ consumer touchpoints.

The newest location at The Shops at Don Mills opened this Labour Day weekend. The team at Jump are very excited about this latest location as it has incorporated some new design elements to strengthen the visual brand and create a uniqueness that is often lost in multi-store brand roll-outs. Our mandate was to find ways to make the store appear different but still maintain the core equities of the brand developed over 5 years ago. These initiatives included a new brand graphic package, new material choices that included a reclaimed wood, yellow glass and some new details as well, a continued effort to look for ways to create impact on the consumer and not on the environment.

Check out this latest location and enjoy a burger and fries while you are at it!

For more information on store and restaurant designs by Jump Branding & Design Inc., please visit our website www.howhigh.ca

Jump Branding & Design Inc. is happy to announce the opening of the first Yogen Früz location in Bulgaria. Initial reaction has been overwhelming as the brand takes hold in this new market.

As the originators of the new brand identity and retail store design for Yogen Früz, we (Jump) are most impressed with how our design has been understood and adapted for this regional market. The success of this adaptation is a combination of the set of critical elements and design tenets that have been defined in an online guide developed by Jump Branding & Design Inc., initial design intent from Jump and the architectural group (Bulgaria’s) ability to realize and understand the brand from a visual and consumer experience. We tip our hats to the group from Bulgaria, you have made the brand proud!

BrandStandards.ca is an online tool developed for Franchise-based organizations through Jump’s knowledge of roll-out store design and brand development. Our objective is to assist in the development of consistency and clarity of execution and adaptation of your brand, while providing the tools and resources necessary during the planning and design phases of a roll-out store design program. Brand equity is critical to your success and maintaining consistency across all consumer touch-points will ensure clarity of your brand message. Please visit www.brandstandards.ca for more information and how this online tool will provide your team with the right tools to manage your brand.

Jump is a true creative solutions agency that combines strategy, creativity and technology to provide branding, marketing and design solutions for our clients. To find out more about our work on the Yogen Früz program, visit the brand identity development and environmental design case studies on our website.

Not only are the burritos at Z-Teca big but so are their ambitious plans to expand, with two restaurants opening within a month of each other in North Toronto. The first to open was at York Lanes at York University  and has only seen “big lines”, it seems that the students at York U are craving the Mexican-inspired gourmet burritos of Z-Teca. Parents can now relax knowing that their offspring are being well-fed. The second location opened this week at Fairview Mall in Toronto just west of Hwy 404 and north of the Hwy 401. This location has gone big with a dominant exterior design program that is sure to catch the attention of traffic that is hungry for the rolled up goodness of a Z-Teca Gourmet Burrito. There are reports of traffic back ups everyday on the DVP, speculation is that people are heading to Z-Teca’s newest location.

Jump is excited to be a part of the development of these two latest restaurants and want to wish the team at Z-Teca continued success.

The York U. and Fairview locations are the latest additions to the restaurant chain including; 327 King Street West in Toronto, the Commerce Court and Gerrard St. E. locations and the Burrito kiosk at BMO Field during the Toronto FC season.

Click the link to see more of the restaurant design work we’ve done for Z-Teca.