Jump Around

Gatorade Redesign, Pepsi’s new product

Filed under: Jason, Packaging Design — Jason Hemsworth @ 8:43 am

I found these new products on The Dieline. I couldn’t find out much about them on the internet.
Love to hear your thoughts.

Earth Hour on March 28.

Filed under: Corporate Identity, Jason — Jason Hemsworth @ 5:23 pm

Earth Hour is fast approaching. Turn your lights off on Saturday March 28 from 8:30pm- 9:30pm.

WWF says “Millions of Canadians will turn off their lights on March 28th for Earth Hour in support of action on climate change. We hope to make Earth Hour even bigger this year but we need your help! Earth Hour 2008 in Toronto. Turn off your lights on Saturday March 28, 2009 at 8:30 pm. Millions of Canadians will turn off their lights on March 28th for Earth Hour in support of action on climate change. We hope to make Earth Hour even bigger this year but we need your help! Encourage your friends and family to participate. Get your business or workplace involved. And don’t stop at turning off the lights. Think about what else can be done to reduce your footprint like taking transit, unplugging unused electrical appliances and washing your clothes in cold water. The list is endless and your action will make a big difference.”

Carey Toane of Strategy Magazine says “Unless you’ve been living under a rock, there’s no need to explain that the poster to the left is the work of street artist Shepard Fairey. The “Vote Earth” concept designed for Earth Hour ‘09 is easily linked to the artist’s “Hope” portrait of Barack Obama.
Commissioned by Leo Burnett and WWF, the poster will appear in Canada in a PSA, wild posting and online as part of the first global marketing effort since Earth Hour was born in Australia three years ago, says WWF-Canada president Gerald Butts. “This is the one opportunity that citizens all over the world have to come together and say ‘We’re concerned about climate change,’” he says, adding that the goal is to get one billion participants this year. “Shepard very cleverly picked up on the ‘light switch and vote’ concept and indicated that [this] is your way of voicing your vote on climate change.”
The hope is that Fairey fans will literally steal the poster – although it’s also available for download from Wwf.ca/earthhour – and get the message to turn off their lights for one hour at 8:30 p.m. on March 28. “It’s a quintessential viral campaign,” says Butts, adding that 10 million Canadians spent an hour in the dark last year – more than any other country. ”

Cascade launches 100% carbon offset beer.

Filed under: Jason, Packaging Design — Jason Hemsworth @ 7:15 pm

Designed by Landor.
Finally a beer we can all drink without feeling guilty.

“Cascade today announced the release of Cascade Green – a low carbohydrate, preservative free, 100% carbon offset beer.
Cascade Green, a full flavoured Lager, has been brewed entirely at the Cascade Brewery from locally produced ingredients. Packaging has been designed to minimise Greenhouse gas emissions, including a light weight glass bottle featuring a high recycled content. The 100% recycled carton has been printed with two-colour biodegradable vegetable inks.
“Environmental sustainability has long been important to Cascade Brewery. We’ve made improvements to our operations over the last ten years and we’re committed to doing more. We’re really excited to be launching Cascade Green and in doing so, provide Australian drinkers with a greener beer choice that tastes great,” said Cascade Marketing Manager, Ben Summons.
The greenhouse gas emissions associated with Cascade Green are offset. Cascade Green has achieved Australian Government Greenhouse Friendly certification and is among only a handful of products approved under the Greenhouse Friendly Program (GFP). Cascade Green has undergone an extensive, independently verified Lifecycle Analysis and also has an Emissions Monitoring Plan in place to meet the ongoing commitments required of GFP members.
“Reducing our carbon footprint makes good business sense”, said Foster’s Sustainability Manager, Scott Delzoppo. “The work completed to understand and reduce the carbon footprint of Cascade Green is an important input into our continuing group efforts to reduce our global greenhouse gas emissions.”
Cascade Green has initially purchased certified carbon offsets for the Hobart Landfill Flare Facility, approved under the GFP and developed by AGL Energy Services, and will continue to purchase offsets on an ongoing basis.”

Source: The Dieline

Cully & Sully Packaging by The Brand Union

Filed under: Jason, Packaging Design — Jason Hemsworth @ 6:28 pm

This packaging by The Brand Union conveys the mood of the fun and enjoyment that goes into a great home cooked meal. It is whimsical, but looks delicious. The snapshot of the final meal feels like a personal way to show what the end meal will look like. They expanded the offering to a line of resealable fresh soups with an emphasis on fresh ingredients.
“Due to changing consumer purchasing and eating patterns there was significant opportunity in the Irish ready meals sector for delicious, nutritious and enjoyable meal solutions. Young entrepreneurs Colum O’Sullivan (Sully) along with Cullen Allen (Cully) from Ballymaloe House set about developing a range of gourmet ready-to-cook meals to target this category which is estimated as growing at 13% per year.
Our initial challenge was to create a brand proposition, name, identity and packaging design for the new range. It was important that Colum and Cullen’s passionate food credentials were communicated to the customer so that they would trust the products. The brand also had to be a fun and quirky experience and convey the founders’ youthfulness. At the same time food is a serious business, so the brand could not be too whimsical.
The Brand Union developed the brand by focusing on the personalities of owners, Colum and Cullen, and the fun they have selecting ingredients, recipes and preparing meals. We worked closely with them in developing the market positioning, brand personality and brand name.”

“Following the success of the ready meals range Cully & Sully asked us to create packaging for a range of fresh soups that would differentiate them in a very competitive category.
The creative team built a unique look-and-feel based on the duo’s personalities and passion for good food. The accessible, homely and friendly packaging style re-emphasises the authenticity of the fresh ingredients and delicious flavours of the brand. Real food values are reflected through the blackboard menu idea which was unlike any other ready meals packaging on the market. This allowed Cully & Sully to have a friendly and informal voice to the consumer on their packs, while their brandmark reflected a serious attitude towards real food.
We created hand-drawn sketches which along with on-pack personal recommendations from Cully & Sully speak directly to the consumer.
The ready meals range was successfully launched in September 2004 and Cully & Sully now have 2.1% of the Irish ready meal market (Europanel June 2006). In October 2006 a range of soups was added which took an unprecedented 15% market share in Musgrave SuperValu Centra stores after just three weeks.”
As seen on The Dieline

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