We are proud to announce the web’s newest site dedicated to the salad. SaladCreations.ca launched yesterday, bringing their healthy and delicious fare online to delight of salad-lovers everywhere (well, at least in Toronto for now). With more selection than certainly I know what to do with, Salad Creations allows you to create your own leafy goodness, or simply order one of their delicious salad recipes. Either way, you’ll get it exactly the way you like it, and you’ll feel good about your meal choice. We hope you feel as good about the website. Check it out!

www.saladcreations.ca

www.extremepita.com

This morning we launched our newest online brand experience, the Mucho Burrito website. Join Johnny Mucho on a mouth-watering romp through the Mucho Burrito offering. Check out the menu, find a location, join the Johnny Mucho fan club, get nutritional info and much more. Or, if you’re like us, just click on everything that looks like an animation and have a chuckle at what you discover (hint…refresh your home page a few times and pay attention to the low-rider in the bottom corner). See what great inside info you get for subscribing to our blog? I can’t believe we give this stuff away.

www.muchoburrito.com

We are proud to announce the official launch of our Online Standards Guide, BrandStandards.ca. Some of our most fortunate clients have already been working with us as we have developed this tool that should bring an end to the printed standards binder; they are already experiencing the freedom from having to struggle to manage their brand development resources amongst suppliers, vendors, and franchisees.

BrandStandards.ca is the portal to two exciting new products: the first, LogoStandards, is aimed at providing an online tool for any business struggling to maintain consistency and support an array of vendors who require access to your brand resources; the second, and arguably more exciting, is AssetStandards, which is designed for expanding retail store owners and Franchisors to efficiently and cost-effectively allow them to provide the tools and resources their franchisees need to maintain brand consistency at the retail level. Gone are the massive binders of retail asset drawings, schedules, and specifications, replaced instead by an online resource that allows your team to access up-to-date files – anytime, from anywhere.

We think you’ll agree that BrandStandards.ca offers you a better way to manage your brand! Call us to find out how we can help you put either LogoStandards or AssetStandards to work for your business.

In keeping with the South St. mandate to serve food that is “best in class”, their 1/3 lb burgers are cooked from fresh patties made from 100 per cent pure, hormone and antibiotic-free, naturally raised beef from Calgary’s own Spring Creek Ranch.

The newest member of the South St. family makes its home at the CrossIron Mills Shopping Centre, beside the Bass Pro Shops Outdoor World store. Come on Calgary…get out and Rethink Your Burger!

View the full press release about the South St. CrossIron Mills opening on the South St. Burger Co. website.

The Sun Life Centre BentoZushi is only the second inline store (the rest being kiosks), and also provides seating for customers. We’ve added menuboards and photography, including some mouthwatering sushi shots that are sure to tantalize taste buds and encourage trial. The sushi chef is now front and centre, lending authenticity, personality and freshness to the concept. We’ve upgraded the food presentation, improved the salads, and included some exciting new product lines. All of this combines to deliver a better brand experience to existing BentoZushi customers, and bring the taste and experience of BentoZushi to even more sushi-lovers.

The Sun Life Centre BentoZushi brings the total number of stores to 11, as it joins the Galeries d’Anjou and Fairview Pointe-Claire in Quebec, Hawthorne Center and Fox Valley Center in Chicago, Scotia Centre in Calgary, Walden Galleria in Buffalo, Stone Road Mall in Guelph, Bramalea City Centre, RBC Plaza and  Water Park Place in Toronto.

To find out more about our work on the BentoZushi program, visit the brand identity development and environmental design case studies on our website.

“Building on the success of the inaugural 2005 vintage, our 2006 VIEW OLD VINES BRUT sparkling wine was awarded GOLD at the Ontario Wine Awards gala on May 8. This follows the recent second-place finish at Cuvée 2009 and SILVER at the Canadian Wine Awards.” (excerpt from the Maleta Winery Summer 2009 newsletter)

While we can’t take credit for making such great wine, we are always excited about our clients’ successes, and very proud of our association with Maleta. We would like to congratulate them on their most recent awards, and wish them all the best with their new vintages.

Follow the link to see more of the wine label packaging design we did for Maleta.

Developed by Jump as part of the Yogen Fruz rebranding project, the menu boards were designed to cut through the clutter of the busy food court environment by featuring larger than life product photography in order to generate appetite appeal and entice consumers. The products sit on a background that is cool, light, and aspirational, and reinforces the health benefits of this tasty treat. Simplifying the menu into their main product categories helped Yogen Fruz to segment their offering and communicate this effectively to consumers.

The Frankie Awards celebrate the creative contributions and excellence in advertising and marketing for Canadian franchising. The Awards are presented annually by the Canadian Franchise Association (CFA) for the best creative work in Canadian franchising. Entries were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing. Each entry was judged for clarity of message, originality of concept, effective use of medium, and overall presentation. Finalists in the ‘Point of Purchase’ category included The Firkin Group of Pubs, Prime Restaurants Canada, and Mucho Burrito.

The new menu boards have increased same store sales significantly, both independently and as part of an overall store refresh. They have helped to position Yogen Fruz effectively as a leader in the frozen yogurt market.

Read more about our Gold Frankie for the Yogen Fruz website, or about the Yogen Fruz branding, corporate identity, packaging, environmental, or website case studies on our website.

The Frankie Awards celebrate the creative contributions and excellence in advertising and marketing for Canadian franchising. The Awards are presented annually by the Canadian Franchise Association (CFA) for the best creative work in Canadian franchising. The Yogen Fruz website was one of 193 entries that were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing. Each entry was judged for clarity of message, originality of concept, effective use of medium, and overall presentation. Finalists in the ‘Internet’ category included Panago Pizza and White Spot restaurant.

Yogen Fruz was also a finalist in the ‘Point of Purchase’ category, for their new menu boards. Designed here at Jump to engage customers in the busy and competitive food court environment, the menu boards feature large format food photography highlighting the flavour and freshness of the product, while background graphics communicate the light, healthy aspect of the offering.

We at Jump are extremely proud of this accomplishment and would like to congratulate the team at Yogen Fruz on this fantastic achievement!

If you’d like to see more of the work we’ve done as part of the Yogen Fruz rebranding project, please check out the following case studies on our website: Yogen Fruz Branding Program, Yogen Fruz Corporate Identity, Yogen Fruz Packaging,  Yogen Fruz Environmental Design, or the Yogen Fruz Website.