RSS FeedBentoZushi opens Sun Life Centre Store
Filed under: Environmental Design, Kevin — Kevin Hemsworth @ 3:22 pm
We are proud to announce the opening of a new BentoZushi store, this one in the Sun Life Centre in the heart of the Toronto Financial District. We are particularly excited about this opening, as it is a new and improved BentoZushi that comes to the Sun Life Centre; the result of a concerted effort by both our team here at Jump and the team from Bento Nouveau to build a stronger BentoZushi brand.
The Sun Life Centre BentoZushi is only the second inline store (the rest being kiosks), and also provides seating for customers. We’ve added menuboards and photography, including some mouthwatering sushi shots that are sure to tantalize taste buds and encourage trial. The sushi chef is now front and centre, lending authenticity, personality and freshness to the concept. We’ve upgraded the food presentation, improved the salads, and included some exciting new product lines. All of this combines to deliver a better brand experience to existing BentoZushi customers, and bring the taste and experience of BentoZushi to even more sushi-lovers.
The Sun Life Centre BentoZushi brings the total number of stores to 11, as it joins the Galeries d’Anjou and Fairview Pointe-Claire in Quebec, Hawthorne Center and Fox Valley Center in Chicago, Scotia Centre in Calgary, Walden Galleria in Buffalo, Stone Road Mall in Guelph, Bramalea City Centre, RBC Plaza and Water Park Place in Toronto.
To find out more about our work on the BentoZushi program, visit the brand identity development and environmental design case studies on our website.
A Silver Frankie to go with our Gold!
Filed under: Environmental Design, Kevin — Kevin Hemsworth @ 4:05 pm
In addition to the Gold Frankie we won for the Yogen Fruz website on Monday, we are also extremely proud to announce that we took home a Silver Frankie for our work on the Yogen Fruz menu boards.
Developed by Jump as part of the Yogen Fruz rebranding project, the menu boards were designed to cut through the clutter of the busy food court environment by featuring larger than life product photography in order to generate appetite appeal and entice consumers. The products sit on a background that is cool, light, and aspirational, and reinforces the health benefits of this tasty treat. Simplifying the menu into their main product categories helped Yogen Fruz to segment their offering and communicate this effectively to consumers.
The Frankie Awards celebrate the creative contributions and excellence in advertising and marketing for Canadian franchising. The Awards are presented annually by the Canadian Franchise Association (CFA) for the best creative work in Canadian franchising. Entries were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing. Each entry was judged for clarity of message, originality of concept, effective use of medium, and overall presentation. Finalists in the ‘Point of Purchase’ category included The Firkin Group of Pubs, Prime Restaurants Canada, and Mucho Burrito.
The new menu boards have increased same store sales significantly, both independently and as part of an overall store refresh. They have helped to position Yogen Fruz effectively as a leader in the frozen yogurt market.
Read more about our Gold Frankie for the Yogen Fruz website, or about the Yogen Fruz branding, corporate identity, packaging, environmental, or website case studies on our website.
Burger Time in Barrie
Filed under: Environmental Design, Kevin — Kevin Hemsworth @ 3:41 pm
South St. Burger Co. has opened their 8th location in Barrie, Ontario, at Mapleview Drive W. and the 400. We couldn’t be more proud of the success of this great burger restaurant, and look forward to stopping in whenever we make our way north of Toronto.
This 2,500 square foot quick service restaurant seats 67 people and is located at 421 Bryne Ave. Other South St. locations include North York, Mississauga, Toronto, Newmarket, Etobicoke, Aurora and
Burlington.
If you haven’t checked out South St. yet, give it a try. You won’t be disappointed.
Z-Teca rules King West!
Filed under: Environmental Design, Kevin — Kevin Hemsworth @ 6:15 pm
Starting today, those of you in the King West (between John and Peter) neighbourhood can get a good old dose of the rolled up goodness at the brand new Z-Teca Gourmet Burritos restaurant. Designed by yours truly (not me specifically, but our team here at Jump) this new location at 327 King Street West in Toronto is the newest Z-Teca to hit the map, joining their Commerce Court and Gerrard St. E. locations. Word is that the restaurant was lined up out the door for today’s grand opening, so we wanted to wish our friends at Z-Teca all the best on the launch and continued success of their newest venture. Now stop reading, head on over there, and get yourself a burrito!
Click the link to see more of the restaurant design work we’ve done for Z-Teca.
Taco Bell opens in Dubai Mall
Filed under: Environmental Design, Kevin, Press Releases — Kevin Hemsworth @ 3:52 pm
If you happen to be doing some shopping in Dubai this holiday season, be sure to head to the Dubai Mall to check out the new Taco Bell. Today’s grand opening marks the first Taco Bell franchise in Dubai, and consumer reception has been fantastic. Since opening this morning queues have been consistently more than 10 deep, and consumer feedback has been fantastic. This “soft opening” has generated a great deal of buzz for the franchise, in spite of the fact that less than 20% of the mall is open.
Jump worked with Yum Restaurants International to develop menuboards for this new flagship franchise. Click here to see more of our environmental design work.