At South St. Burger Co. every item on the menu is designed to be “Best in Category” – offering not only top quality ingredients, but the best taste as well. Our latest refresh of the South St. website helps the customer clearly understand this point of difference.

From naturally raised, 100% pure beef to fresh cut onion rings, serving real food with outstanding flavour is what sets South St. Burger Co. apart. To date, we have helped South St. launch 12 locations, and South St. Burger Co. is more focused than ever on ingredient quality, simple cooking methods, the customer experience and their obligation to operate responsibly and conscientiously. South St. Burger Co. is involved in each step of the process, from “farm to fork” to ensure that their mandate is fulfilled.

South St. Burger Co. believes that better beef really does make better burgers; that’s why they buy their beef from small co-op farms that practice conscientious and natural farming. The beef has no hormones, antibiotics, preservatives or filler. And, like the fries, these patties are fresh, not frozen. They are flame grilled and made to order giving them a juicy, home-made taste, and served on your choice of regular or whole wheat bun, which are baked locally and delivered daily. But it’s the company’s vast selection of toppings that truly makes it stand out. With a variety of real cheeses and over 25 free condiments, including unusual items like guacamole, wasabi mayo and mango chutney – your burger will be unique and outstanding.

For the complete South St. experience, add an order of New York Fries, signature poutine, or onion rings. All are hand made in-store from fresh ingredients and cooked in trans fat free sunflower oil. Hand-scooped milkshakes are made with premium ice cream from a local dairy. Side orders are treated with the same respect as the burger. Because of this, South St. Burger Co. believes it is unmatched in the Canadian burger business.

Telling customers about the food is only half the story.
When you eat at South St. Burger Co., you’ll get more than just good food — you’ll get a good feeling, too. Here’s a sample of the areas they impact:

• They use 100% clean, renewable electricity for five of their stores from Bullfrog PowerTM, reducing their stores’ environmental impact.
• Purchase local ingredients. Their beef, buns, potatoes, chicken, cheeses and ice cream, are all purchased locally; reducing their carbon footprint and supporting local farms and businesses.
• Employ grill hoods with high technology heat exchange ventilation systems so their heating requirements are reduced by more than 300 cubic meters of gas per month, with a carbon savings of 6.84 tonnes per year, per store.
• Use LED bulbs as 50% of their store lighting requirements, saving 4,400 KwH annually and reduces carbon emissions by 1 tonne, per store, per year.
• Use environmentally friendly, non toxic cleaning products and post-consumer recycled paper products wherever possible and practical.
• Changed to air-cooled ice makers from water-cooled ice makers eliminating 2,600 litres of water per day or 950,000 litres (950 m3) in a year, per unit.
• Installed a solar-powered water heater and solar electric panels in 2 restaurants so far, with plans to add more.
• South St. Burger Co. is committed to its support of both local and international charities and to continuing their efforts to reduce their footprint on the environment.

So while we have been busy designing their restaurants and shaping the customer experience, the folks at South St. have been working hard to deliver best in category food and limit their impact on the environment. Check it out at http://southstburger.com/.

We are proud to announce the web’s newest site dedicated to the salad. SaladCreations.ca launched yesterday, bringing their healthy and delicious fare online to delight of salad-lovers everywhere (well, at least in Toronto for now). With more selection than certainly I know what to do with, Salad Creations allows you to create your own leafy goodness, or simply order one of their delicious salad recipes. Either way, you’ll get it exactly the way you like it, and you’ll feel good about your meal choice. We hope you feel as good about the website. Check it out!

www.saladcreations.ca

www.extremepita.com

This morning we launched our newest online brand experience, the Mucho Burrito website. Join Johnny Mucho on a mouth-watering romp through the Mucho Burrito offering. Check out the menu, find a location, join the Johnny Mucho fan club, get nutritional info and much more. Or, if you’re like us, just click on everything that looks like an animation and have a chuckle at what you discover (hint…refresh your home page a few times and pay attention to the low-rider in the bottom corner). See what great inside info you get for subscribing to our blog? I can’t believe we give this stuff away.

www.muchoburrito.com

The Frankie Awards celebrate the creative contributions and excellence in advertising and marketing for Canadian franchising. The Awards are presented annually by the Canadian Franchise Association (CFA) for the best creative work in Canadian franchising. The Yogen Fruz website was one of 193 entries that were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing. Each entry was judged for clarity of message, originality of concept, effective use of medium, and overall presentation. Finalists in the ‘Internet’ category included Panago Pizza and White Spot restaurant.

Yogen Fruz was also a finalist in the ‘Point of Purchase’ category, for their new menu boards. Designed here at Jump to engage customers in the busy and competitive food court environment, the menu boards feature large format food photography highlighting the flavour and freshness of the product, while background graphics communicate the light, healthy aspect of the offering.

We at Jump are extremely proud of this accomplishment and would like to congratulate the team at Yogen Fruz on this fantastic achievement!

If you’d like to see more of the work we’ve done as part of the Yogen Fruz rebranding project, please check out the following case studies on our website: Yogen Fruz Branding Program, Yogen Fruz Corporate Identity, Yogen Fruz Packaging,  Yogen Fruz Environmental Design, or the Yogen Fruz Website.

1. Know Your URL – it may sound trivial, but knowing your URL up front (before you even start development) can be important. Changing it at the last minute can cause all sorts of trouble, and trouble means unnecessarily spent dollars. Make sure your domain is registered and that you have all the credentials you need to make the necessary changes, especially when your changing developers/hosting.
2. Email – How do you access your email? Is it sitting on a web server in cyberspace, or hosted internally? Do you get it via POP? IMAP? Exchange? Knowing the answers to these questions and discussing them with your developer can eliminate mail downtime that can result from a new website launch.
3. Dot Your I’s – Has anyone proofed the content on your site? Launching without a thorough review of content is a dangerous propsition, which can result in embarassing situations when your visitors find those “minor” (or worse, major) mistakes.
4. Graphic Content – Do you own all of the graphics used on your new site? Often designers will use graphics downloaded from the web for concept, but these sometimes hang around until well into the development phase, and before you know it, you’re getting an cease and desist email from a photographer or illustrator. You are ultimately responsible for what appears on your site, so if you don’t know where images have come from, ask.
5. Test Functionality – Be sure to click and test every link on your site, and go through every multi-step process (registration, purchasing, etc.). Test what happens when things go the way they should, as well as what happens when a visitor does something unintended. You cant possibly test every possible configuration and possibility, but the more you test, the less likely you will have to spend time dealing with the consequences when something doesn’t go right.
6. Have a Launch Strategy – launching a new site is the result of a significant investment on your part, both financially and time-wise. Supporting your launch with some good old-fashioned PR work can make the splash you want and get your site on the radar. Besides, having some links to your new site from other reputable sources will get you to the top of Google much faster.

This is by no means a comprehensive list, but paying attention to these six items should lead to a more satisfying, successful launch for all parties.

Click the link for more information about how Jump can help you with your website solutions, or contact us.