RSS FeedBoutique Cookie Shop “no corners cut”
Filed under: Environmental Design, Eric, Press Releases — Eric Boulden @ 5:22 pm
Elm Hill Cookies is a new boutique retail concept selling delectable, gourmet cookies located in Oakville, Canada. The Bakery’s philosophy of “no corners cut”, is not only reflected in the unique square shape of their cookies but also in the high quality, all-natural ingredients that are used in the creation.
Elm Hill engaged Jump to help build the brand and the retail environment from the ground up. The Elm Hill logo was designed with a simplicity and elegance that enabled it to bridge the styles of classic and contemporary. The brand name and retail concept were inspired by the beautiful cobbled stone lane located in Norwich, England that acquired its name from the elm trees that stood in the square since the 16th century. The store interior captures this old world heritage and charm and combines it with a modern aesthetic. A collection of antique displays, lighting fixtures and found treasures were utilized in tandem with clean lines and rich materials selections such as white Carrera marble, elm wood and travertine limestone.
We brought back nostalgic traditions such as a ‘cookie and milk’ parlour counter and integrated Elm Hill’s signature square shape into the cabinetry detailing, millwork, the bulkhead details and stone tiles. The stores rich colour palette of chocolate brown, crisp white and soft beige was inspired by the ingredients of the cookies and product itself. Overall, the environment was designed to reflect their contemporary twist on the classic baked treat.
With the store now open in Oakville, Janis Smith, the entrepreneurial owner of Elm Hill Cookies is looking forward to sharing her ‘dream made reality’ with the public. You can also visit www.elmhillcookies.com
Jump Launches BrandStandards.ca!
Filed under: @Jump, Kevin, Press Releases — Kevin Hemsworth @ 8:52 am
We are proud to announce the official launch of our Online Standards Guide, BrandStandards.ca. Some of our most fortunate clients have already been working with us as we have developed this tool that should bring an end to the printed standards binder; they are already experiencing the freedom from having to struggle to manage their brand development resources amongst suppliers, vendors, and franchisees.
BrandStandards.ca is the portal to two exciting new products: the first, LogoStandards, is aimed at providing an online tool for any business struggling to maintain consistency and support an array of vendors who require access to your brand resources; the second, and arguably more exciting, is AssetStandards, which is designed for expanding retail store owners and Franchisors to efficiently and cost-effectively allow them to provide the tools and resources their franchisees need to maintain brand consistency at the retail level. Gone are the massive binders of retail asset drawings, schedules, and specifications, replaced instead by an online resource that allows your team to access up-to-date files – anytime, from anywhere.
We think you’ll agree that BrandStandards.ca offers you a better way to manage your brand! Call us to find out how we can help you put either LogoStandards or AssetStandards to work for your business.
Taco Bell opens in Dubai Mall
Filed under: Environmental Design, Kevin, Press Releases — Kevin Hemsworth @ 3:52 pm
If you happen to be doing some shopping in Dubai this holiday season, be sure to head to the Dubai Mall to check out the new Taco Bell. Today’s grand opening marks the first Taco Bell franchise in Dubai, and consumer reception has been fantastic. Since opening this morning queues have been consistently more than 10 deep, and consumer feedback has been fantastic. This “soft opening” has generated a great deal of buzz for the franchise, in spite of the fact that less than 20% of the mall is open.
Jump worked with Yum Restaurants International to develop menuboards for this new flagship franchise. Click here to see more of our environmental design work.
Kellogg targets younger audience with new All-Bran
Filed under: Kevin, Packaging Design, Press Releases — Kevin Hemsworth @ 1:05 pm
The kid in you might just find something old that’s new again on the shelf in your local supermarket. The new All-Bran packaging, developed by Jump in partnership with Kellogg Canada, puts a new spin on fibre, and was designed to attract a more youthful demographic to the brand. New flavours and formats are all part of the repositioning by Kellogg, which we were extremely excited to be a part of. The new packaging designs hit the shelves in the Summer of 2008.
To read more about this project and to see our work, click here.
Jump Branding & Design wins prestigious NASFM retail design award for South St. Burger Co.
Filed under: Environmental Design, Press Releases — Kevin Hemsworth @ 3:31 pm
Las Vegas
Jump Branding & Design Inc. received an Outstanding Merit award in the 2007 Restaurant category from the National Association of Store Fixture Manufacturers (NASFM) for their South St. Burger Co. concept. Jump President Eric Boulden and Creative Director Jerry Alfieri were in Las Vegas at the Retail Design Awards Presentation at the GlobalShop trade show to receive the prestigious award. The winners were selected from projects submitted from around the world that were completed between January and December 2006. The submissions were judged by marketing and design managers from leading retailers such as Bank of America, Harley Davidson and Neiman Marcus, as well as trade publication editors and other design professionals. This is Jump’s first entry into the retail awards arena.
High open ceilings, warm colors, and modern furnishings characterize the South St. Burger Co. restaurant concept, located in Toronto, Canada. The restaurant elevates consumer perception of QSR dining with a variety of seating options including intimate single seats, cantilevered banquette seating with loose tables and chairs, high stool window seating, and semicircular, tall-backed booths. Signature artwork uses light brand humour to contrast the upscale design. The menu design is clean and simple with items categorized by close-cropped photography. A vertical column of frosted glass, stainless steel, and stone cladding accentuates the grill. The restaurant concept was developed in partnership with New York Fries, a Canadian retailer.
Founded in 1956 and based in Hollywood, Fla., NASFM has stood for quality and professionalism for 50 years. NASFM members are proven industry leaders’companies that are well known for excellent craftsmanship, topflight service, and cutting-edge innovation.
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