Elm Hill Cookies is a new boutique retail concept selling delectable, gourmet cookies located in Oakville, Canada. The Bakery’s philosophy of “no corners cut”, is not only reflected in the unique square shape of their cookies but also in the high quality, all-natural ingredients that are used in the creation.

Elm Hill engaged Jump to help build the brand and the retail environment from the ground up. The Elm Hill logo was designed with a simplicity and elegance that enabled it to bridge the styles of classic and contemporary. The brand name and retail concept were inspired by the beautiful cobbled stone lane located in Norwich, England that acquired its name from the elm trees that stood in the square since the 16th century. The store interior captures this old world heritage and charm and combines it with a modern aesthetic. A collection of antique displays, lighting fixtures and found treasures were utilized in tandem with clean lines and rich materials selections such as white Carrera marble, elm wood and travertine limestone.

We brought back nostalgic traditions such as a ‘cookie and milk’ parlour counter and integrated Elm Hill’s signature square shape into the cabinetry detailing, millwork, the bulkhead details and stone tiles. The stores rich colour palette of chocolate brown, crisp white and soft beige was inspired by the ingredients of the cookies and product itself. Overall, the environment was designed to reflect their contemporary twist on the classic baked treat.

With the store now open in Oakville, Janis Smith, the entrepreneurial owner of Elm Hill Cookies is looking forward to sharing her ‘dream made reality’ with the public. You can also visit www.elmhillcookies.com

We are proud to announce the official launch of our Online Standards Guide, BrandStandards.ca. Some of our most fortunate clients have already been working with us as we have developed this tool that should bring an end to the printed standards binder; they are already experiencing the freedom from having to struggle to manage their brand development resources amongst suppliers, vendors, and franchisees.

BrandStandards.ca is the portal to two exciting new products: the first, LogoStandards, is aimed at providing an online tool for any business struggling to maintain consistency and support an array of vendors who require access to your brand resources; the second, and arguably more exciting, is AssetStandards, which is designed for expanding retail store owners and Franchisors to efficiently and cost-effectively allow them to provide the tools and resources their franchisees need to maintain brand consistency at the retail level. Gone are the massive binders of retail asset drawings, schedules, and specifications, replaced instead by an online resource that allows your team to access up-to-date files – anytime, from anywhere.

We think you’ll agree that BrandStandards.ca offers you a better way to manage your brand! Call us to find out how we can help you put either LogoStandards or AssetStandards to work for your business.

If you happen to be doing some shopping in Dubai this holiday season, be sure to head to the Dubai Mall to check out the new Taco Bell. Today’s grand opening marks the first Taco Bell franchise in Dubai, and consumer reception has been fantastic. Since opening this morning queues have been consistently more than 10 deep, and consumer feedback has been fantastic. This “soft opening” has generated a great deal of buzz for the franchise, in spite of the fact that less than 20% of the mall is open.

Jump worked with Yum Restaurants International to develop menuboards for this new flagship franchise. Click here to see more of our environmental design work.

To read more about this project and to see our work, click here.

Jump Branding & Design Inc. received an Outstanding Merit award in the 2007 Restaurant category from the National Association of Store Fixture Manufacturers (NASFM) for their South St. Burger Co. concept. Jump President Eric Boulden and Creative Director Jerry Alfieri were in Las Vegas at the Retail Design Awards Presentation at the GlobalShop trade show to receive the prestigious award. The winners were selected from projects submitted from around the world that were completed between January and December 2006. The submissions were judged by marketing and design managers from leading retailers such as Bank of America, Harley Davidson and Neiman Marcus, as well as trade publication editors and other design professionals. This is Jump’s first entry into the retail awards arena.

High open ceilings, warm colors, and modern furnishings characterize the South St. Burger Co. restaurant concept, located in Toronto, Canada. The restaurant elevates consumer perception of QSR dining with a variety of seating options including intimate single seats, cantilevered banquette seating with loose tables and chairs, high stool window seating, and semicircular, tall-backed booths. Signature artwork uses light brand humour to contrast the upscale design. The menu design is clean and simple with items categorized by close-cropped photography. A vertical column of frosted glass, stainless steel, and stone cladding accentuates the grill. The restaurant concept was developed in partnership with New York Fries, a Canadian retailer.

Founded in 1956 and based in Hollywood, Fla., NASFM has stood for quality and professionalism for 50 years. NASFM members are proven industry leaders’companies that are well known for excellent craftsmanship, topflight service, and cutting-edge innovation.

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First Frost Last Grape is the fourth Jump label design for Maleta, who engaged Jump shortly after the company’s inception in 2004 to develop packaging for three distinct wine tiers. It was designed in the fall of 2005 in anticipation of the bottling of the 2002 varietal. Jump was responsible for creating both a name and a label for the icewine, and credit the team at Maleta for being open to experimentation with their packaging. We realize that for a relatively small winery to be so innovative with their packaging is a big risk, but Daniel Pambianchi and his group have been quick to dismiss more traditional design in favour of a more innovative, contemporary style. It really sets their packaging apart from their competition says Jump Director of Communications Kevin Hemsworth. We are proud of our role in the success of First Frost Last Grape, and would like to congratulate everyone at Maleta on this accomplishment.

Jump Branding & Design Inc. is a full service design agency dedicated to developing strategically sound brand solutions that create results. Our breadth of expertise enables us to improve the quality of your branded communications over a variety of media print, retail, & web. Our collective experience in the field of brand development, working on a variety of national and international brand programs, means that our clients have a strategic team dedicated to their creative needs.

Source: Jump Branding & Design Inc.
Contact: Kevin Hemsworth, (416) 463-5867, kevin@howhigh.ca

The new space welcomes staff and clients alike to Mitutoyo, and creates an atmosphere that embodies the quality of the Mitutoyo product and the dedication to service that Mitutoyo is known for in the precision measuring tool industry. The reception area creates immediate impact upon entry and impresses upon the visitor Mitutoyo’s status as an industry leader. The curved brand vision wall acts as an ambassador of the Mitutoyo brand while prominently displaying Mitutoyo products. In the showroom, the curved walls and intersecting bulkheads are a large-scale reflection of the products created by the industries that Mitutoyo serves. Clean lines, precise cues in the graphics, and dynamic lighting all serve to create an innovative and cutting edge atmosphere.

Jump Branding & Design Inc. is a full service design agency dedicated to developing strategically sound brand solutions that create results. Our breadth of expertise enables us to improve the quality of your branded communications over a variety of media print, retail, & web. Our collective experience in the field of brand development, working on a variety of national and international brand programs, means that our clients have a strategic team dedicated to their creative needs.

Source: Jump Branding & Design Inc.
Contact: Kevin Hemsworth, (416) 463-5867, kevin@howhigh.ca

Each product submitted to the 4th annual PL Buyer’s Packaging Design Awards was evaluated on its enhancement, innovation, customer-appeal and graphic design. The Organics line was selected from over 200 entries. Jump utilized a segmental approach to the designed that allowed for a clean and organized delivery of information. The packaging was cited by judges as having “colors (that) are light and clean, which works well for the product line.” They designed the product photography to be the hero of each package using only the props needed and letting the ‘down-to-earth’ goodness of the food take centre stage.

Since its debut the Sobeys organic line of products has exceeded the sales expectations of the company and continues to add new offerings to its line-up.

The package design concepts explored a range of roles for Tony the Tiger in the selected direction he is prominently featured as the children’s ambassador representing fun, taste, and excitement to kids. The design is intended to capture the attention of Mom in the grocery aisle, who is looking to provide guilt-free meal options her kids will enjoy, while maintaining a playful design that appeals to the children, said Kevin Hemsworth, Jump’s Director of Communications.

As parents’ aversion to serving their children sugar-based cereal grows, Kellogg’s is looking to capitalize on an alternative solution that appeals to the whole family. Tony’s Turboz launched in Canada in 2005 and is available at grocery stores across the country.