RSS FeedJump Transforms Mitutoyo Reception & Showroom
Filed under: Environmental Design, Kevin, Press Releases — Kevin Hemsworth @ 3:25 pm
When Mitutoyo Canada came to Jump Branding & Design to discuss plans for a new reception area and showroom environment, the world’s largest metrology company wasn’t sure what to expect from a seemingly retail-focused branding studio. What they got, however, was a new reception area and integrated lab/showroom environment that fulfilled all of their practical requirements while becoming an inspirational space in which to receive and host their clients.
The new space welcomes staff and clients alike to Mitutoyo, and creates an atmosphere that embodies the quality of the Mitutoyo product and the dedication to service that Mitutoyo is known for in the precision measuring tool industry. The reception area creates immediate impact upon entry and impresses upon the visitor Mitutoyo’s status as an industry leader. The curved brand vision wall acts as an ambassador of the Mitutoyo brand while prominently displaying Mitutoyo products. In the showroom, the curved walls and intersecting bulkheads are a large-scale reflection of the products created by the industries that Mitutoyo serves. Clean lines, precise cues in the graphics, and dynamic lighting all serve to create an innovative and cutting edge atmosphere.
Jump Branding & Design Inc. is a full service design agency dedicated to developing strategically sound brand solutions that create results. Our breadth of expertise enables us to improve the quality of your branded communications over a variety of media print, retail, & web. Our collective experience in the field of brand development, working on a variety of national and international brand programs, means that our clients have a strategic team dedicated to their creative needs.
Source: Jump Branding & Design Inc.
Contact: Kevin Hemsworth, (416) 463-5867, kevin@howhigh.ca
Jump wins PL Packaging Design award for Sobeys Organics
Filed under: Kevin, Packaging Design, Press Releases — Kevin Hemsworth @ 1:11 pm
The Sobeys Organics line of packaging received top honours for at the annual Private Label Buyer’s Packaging Design Awards. Sobeys worked with Jump Branding & Design to develop the design layout for the product line as well as the roll out of the design across 200 different skus. The coveted award was presented to the Organics packaging because of its fresh, new approach to promoting organic food to the mainstream. The line portrays the product as an everyday food choice using elegant and uncomplicated photography that depicts each item in a real-life food setting.
Each product submitted to the 4th annual PL Buyer’s Packaging Design Awards was evaluated on its enhancement, innovation, customer-appeal and graphic design. The Organics line was selected from over 200 entries. Jump utilized a segmental approach to the designed that allowed for a clean and organized delivery of information. The packaging was cited by judges as having “colors (that) are light and clean, which works well for the product line.” They designed the product photography to be the hero of each package using only the props needed and letting the ‘down-to-earth’ goodness of the food take centre stage.
Since its debut the Sobeys organic line of products has exceeded the sales expectations of the company and continues to add new offerings to its line-up.
Kellogg’s launches the first meal replacement cereal for kids
Filed under: Kevin, Packaging Design, Press Releases — Kevin Hemsworth @ 1:11 pm
Kellogg’s has launched Tony’s Turboz, a new meal replacement cereal for kids, that is carving out a new segment in the category. Being first to market in the children’s meal replacement category led to several challenges for Turboz, the most critical being how to effectively communicate that the product provides all the nutrients of a meal in one bowl while still appealing to kids. To overcome this challenge, Kellogg partnered with Toronto based Jump Branding & Design Inc. who developed a package that features colourful nutritional flashes on the face panel and a dynamic Turboz brand identity.
The package design concepts explored a range of roles for Tony the Tiger in the selected direction he is prominently featured as the children’s ambassador representing fun, taste, and excitement to kids. The design is intended to capture the attention of Mom in the grocery aisle, who is looking to provide guilt-free meal options her kids will enjoy, while maintaining a playful design that appeals to the children, said Kevin Hemsworth, Jump’s Director of Communications.
As parents’ aversion to serving their children sugar-based cereal grows, Kellogg’s is looking to capitalize on an alternative solution that appeals to the whole family. Tony’s Turboz launched in Canada in 2005 and is available at grocery stores across the country.