Labatt has launched Budweiser 4 into the Canadian market. It is a full-bodied, light beer that is brewed with the uncompromising quality that has made Budweiser the King of Beers. It is designed to satisfy those consumers who enjoy the drinkability of a light beer but do not want to sacrifice on flavour. Labatt engaged Jump to develop the brand identity and package design for this new product. The objectives were to create a look that embodied refreshment and carried the cues of a light beer that consumers have become accustomed to. One of the challenges Jump faced was to design the packaging to clearly be part of the Budweiser family but give it enough distinction that there would be no confusion with the parent brand.

Budweiser 4 launched in 2010 initially in Quebec and is positioned well to take market share away from competitors.

Beaver Valley Ski Club is one of Ontario’s leading private ski and snowboard facilities. Located in Markdale’s pristine Beaver Valley, it is a winter playground, providing members and guests a top quality skiing experience and a variety of other outdoor activities that are fun for the whole family. The club is known for its great terrain park, signature run Avalanche and its friendly family atmosphere.

Jump was engaged to help BVSC improve its brand image as a top quality recreation establishment and position the ski club to attract new members. Jump began with the redesign of the logo, creating an identity that was bold and impactful integrating the shape of ski tips (or a snowboard) into the double ‘L’s’ of the wordmark. Jump applied this new identity in the redesign of the club’s wayfinding signage, trail maps, collateral material, ideas for the facility and the website. The result is a distinct and unified brand image that positions them as one of the most progressive ski clubs in the Collingwood area.

This new brand image has now been unveiled as the 2010-2011 ski season is upon us. The team at BVSC is excited with the results of a busy off-season of change, and the membership has embraced the new brand image.

Jump Branding & Design Inc. is happy to announce the opening of the first Yogen Früz location in Bulgaria. Initial reaction has been overwhelming as the brand takes hold in this new market.

As the originators of the new brand identity and retail store design for Yogen Früz, we (Jump) are most impressed with how our design has been understood and adapted for this regional market. The success of this adaptation is a combination of the set of critical elements and design tenets that have been defined in an online guide developed by Jump Branding & Design Inc., initial design intent from Jump and the architectural group (Bulgaria’s) ability to realize and understand the brand from a visual and consumer experience. We tip our hats to the group from Bulgaria, you have made the brand proud!

BrandStandards.ca is an online tool developed for Franchise-based organizations through Jump’s knowledge of roll-out store design and brand development. Our objective is to assist in the development of consistency and clarity of execution and adaptation of your brand, while providing the tools and resources necessary during the planning and design phases of a roll-out store design program. Brand equity is critical to your success and maintaining consistency across all consumer touch-points will ensure clarity of your brand message. Please visit www.brandstandards.ca for more information and how this online tool will provide your team with the right tools to manage your brand.

Jump is a true creative solutions agency that combines strategy, creativity and technology to provide branding, marketing and design solutions for our clients. To find out more about our work on the Yogen Früz program, visit the brand identity development and environmental design case studies on our website.